Binance has introduced an update to its fan platform that will enable users to earn rewards for holding the tokens of their favorite teams. Fans can leverage the new program to earn points which can be swapped for several real-life rewards.
Here are the key points of the new update:
- Users are eligible for various rewards such as watching live games, meeting players, customized greeting clips from the players, and some other perks.
- Some groups of fans will be eligible to have exclusive dinners with their favorite athletes.
- Fans can gather points through interactive activities, including voting and carrying out tasks.
- Users will be awarded rewards based on their level of participation in the activities.
Binance sees fan tokens as the ideal tool to drive engagement between teams and their fans. It helps players connect with their clubs and fans to have real-life meetings. The exchange believes that things like stadium tours would help fans have a real-life feel of their respective clubs.
Binance has been actively embedding sports into its platform over the last few years. Fan tokens have been touted as the ideal measure for clubs and fans to connect digitally. Since the addition of the tokens, Binance has helped clubs garner fans across the exchange. Teams like Lazio and Porto are among the leading beneficiaries of the program.
Binance has also announced a partnership with Cristiano Ronaldo to put moments in his career on digital sale through digital collections. Fans who purchase the collectibles will be able to connect with the athlete and share moments with him. In addition, Binance has launched digital tickets as a means to combat the issue of fake tickets, as seen at the UEFA Champions League final. The exchange has also partnered with a club side in Italy to help them sell digital tickets to their home games.