Apple is increasing its investment in artificial intelligence (AI) to $1 billion annually. The move comes as Apple seeks to catch up to competitors like Google and Microsoft, which are already using AI to power their products and services. The new AI initiative is being led by three leading Apple executives: John Giannandrea, Craig Federighi, and Eddy Cue. Giannandrea’s team is responsible for developing the underlying technology for Apple’s AI system, while Federighi’s team is focused on adding AI features to iOS. Cue’s team is working to integrate AI into as many Apple apps as possible.
Apple has already been using AI in some of its products, such as auto-correct, speech transcription, and error detection. However, the company has not yet released a publicly available AI assistant that can compete with popular chatbots like ChatGPT, Google Bard, and Microsoft Bing. Apple’s equivalent chatbot, Ajax, is currently only being used internally.
Apple’s new investment in AI is a sign that the company is serious about catching up to its competitors. The company has a strong track record of innovation, so it will be interesting to see how it uses AI to improve its products and services in the years to come.
